What did NewsGuard find?Ĥ9 news and information sites which appear to be “almost entirely written by artificial intelligence software”. This is the current state of play before we throw AI-generated content into the mix.

Not only is garbage like this unhelpful itself, it also keeps you away from the good stuff. They now fill up with ludicrous questions, or answer the questions badly. On top of that, sites don’t just populate with reasonable, genuine questions. Another 3 paragraphs which may or may not answer your question.A paragraph or two describing your problem back to you as if you’re ten years old.The pattern to look out for is as follows: The worst part about this kind of content production is that in recent years many otherwise legitimate sites now write like this too. If you’ve ever searched for something and walked into a site which spends about 4 paragraphs slowly describing your question back to you before (maybe) answering it, congratulations. The sites are covered with articles expressly designed to float up to the top of search rankings, and then generate a fortune in ad clicks. Take a large collection of likely underpaid writers, set up a bunch of similar looking sites, and then plaster them with adverts. If you’ve previously held your nose at the content mill grind, it’s probably going to become a lot more unpleasant.Ĭontent farms are the pinnacle of search engine optimisation (SEO) shenanigans. A recent study by NewsGuard, trackers of online misinformation, makes some alarming discoveries about the role of artificial intelligence (AI) in content farm generation.

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